
DKU 034 (B)

UNDERGRADUATE
BACHELOR
Bachelor of Business
Administration (Honours) – ODL

Overview:
Genovasi’s Bachelor of Business Administration (BBA) is an undergraduate program offering a comprehensive foundation in business principles. Focused on disciplines like accounting, finance, marketing, and management, the program cultivates leadership and managerial skills. Incorporating practical applications, internships, and global perspectives, BBA equips students for real-world challenges. Emphasis on soft skills, including communication and critical thinking, enhances overall preparedness.
Graduates can pursue various entry-level positions in business or opt for advanced studies like an MBA, opening avenues for diverse career paths in corporate, nonprofit, and entrepreneurial sectors.
Duration: Full Time: 3 years
Intake: January, May, September
The Subjects
JPT/BPP (N-DL/0414/6/0015) 07/27, MQA/PA 15691
Semester 1
-
Falsafah dan Isu Semasa (MPU 1)
-
B.Melayu Komunikasi 2* (MPU 1)
-
Academic English 1
-
Introduction To Business
-
Business Mathematics
-
Introduction To Accounting
-
Principles Of Microeconomics
Semester 2
-
Penghayatan Etika dan Peradaban (MPU 1)
-
Academic English 2
-
Principles Of Marketing
-
Principles Of Finance
-
Principles Of Management
-
Management Information System
Semester 3
-
Hubungan Etnik (MPU 3)
-
Business Communication
-
Principles Of Macroeconomics
Semester 1
-
Entrpreneurship (MPU 2)
-
Organizational Behaviour
-
Business Statistics
-
Small Business Management
-
Financial Management
-
Product Development
Semester 2
-
Co-Curiculum (MPU 4)
-
Commercial Law
-
Ethics In Business
-
Malaysian Economy
-
Multinational Corporation
-
Marketing Management
-
Training And Development
Semester 3
-
Operation Management
-
Management Accounting
-
Supply Chain Management
Semester 1
-
Logistisc and Transportation Management
-
Investment Analysis
-
Business Research Methods
-
International Business
-
Human Resource Management
Semester 2
-
Strategic Management
-
Financial Market
-
Brand Management
Semester 3
-
Industrial Training
Entry requirements
-
Malaysian University English Test (MUET) Band 2 and :
-
A pass in Sijil Tinggi Persekolahan Malaysia (STPM) or its equivalent, with a minimum Grade C+ (Grade Point 2.33) in any two subjects, and credits in Mathematics and a pass in English at Sijil Pelajaran Malaysia (SPM) level; OR
-
A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid, (good) and credits in Mathematicsand a pass in English at SPM level; OR
-
A Diploma in accounting or related field, or its equivalent with a minimum Cumulative Grade Point Average (CGPA) of 2.50, and credits in Mathematics and a pass in English at SPM level; OR
-
Matriculation/Foundation qualification or its equivalent with a minimum CGPA of 2.50, and credits in Mathematics and a pass in English at SPM level.
English Requirement for International Student
• MUET Band 3 OR Equivalent to
• CEFR (Low B2)
• IELTS 5.5 OR
• TOEFL Ibt 46 OR
• TOEFL Essentials (Online) 8 OR
• Pearson Test of English 51 OR
• Cambridge English Qualifications and Tests OR
– B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency 160
– Linguaskill Online 160
– Occupation English Test (OET) 200
• ELS (Certified Intensive English Programme Level) 108
Overview
Bachelor of Corporate Management, this is one of our Home-Grown conventional Program. This program fulfils the industrial need of capable and knowledgeable Corporate Managers in Malaysia. The Malaysian corporate sector is to compete efficiently as well as to be able to achieve better achievement in the recent current of globalization. The courses offered in this programme are growing demand for high skilled people. Corporate Management in Malaysia University offers courses specially focused in the concepts, theories and essential skills related to analytical and problem-solving in all features of corporate management. The unified and multifunctional business approaches, incorporating excellent management skills, instilling business culture, well organised knowledge management and handling different aspects of managerial functions like production, finance, marketing, operational research, human resource management, strategic planning, and the other functions in a corporate organisation.
As a Bachelor of corporate management graduate, he or she will be able to work in as legal secretaries, Management Analysts, Management Consultants, Market Research Analysts. Office Managers, Operations Research Analysts, Publics Relations Specialists, Purchasing Managers, etc.
.
Duration: Full Time: 3 years | Part Time: 5 years
Intake: January, May, September
The Subjects
Bachelor of Corporate Management (Honours)

JPT/BPP (N/0488/6/0004) 07/27, MQA/PA 15690
Semester 1
-
Falsafah dan Isu Semasa (MPU 1)
-
B.Melayu Komunikasi 2* (MPU 1)
-
Principles of Microeconomics
-
Business Mathematics
-
Financial Accounting and Reporting I
-
Accounting Information System 1
-
Principles of Management
-
Business Communication
Semester 2
-
Principles of Macroeconomics
-
Financial Management
-
Management Accounting I
-
Financial Accounting and Reporting II
-
Taxation 1
-
Business Statistics
-
Entrpreneurship (MPU 2)
Semester 3 (Short)
-
Penghayatan Etika dan Peradaban (MPU 1)
-
Business Law
Semester 1
-
Co-Curiculum (MPU 4)
-
Elective
-
Elective
-
Elective
-
Corporate Governance 2
-
Corporate Secretarial Practice 2
-
Corporate Meetings and Procedures 2
Semester 2
-
Industrial Training
Semester 1
-
Financial Accounting and Reporting III
-
Management Accounting II
-
Introduction Financial Intelligence
-
Taxation 2
-
Corporate Finance
Semester 2
-
Analysis and Design of Accounting Information Systems
-
Company Law
-
Public Sector Accounting
-
Financial Accounting and Reporting IV
-
Organisational Behavior
-
Strategic Management
-
Elective
Semester 3
-
Hubungan Etnik (MPU 3)
-
Corporate Governance 1
-
Corporate Secretarial Practice 1
-
Corporate Meetings and Procedures 1
Entry requirements
Malaysian University English Test (MUET) Band 2 and :
-
A pass in Sijil Tinggi Persekolahan Malaysia (STPM) or its equivalent, with a minimum Grade C+b(Grade Point 2.33) in any two subjects, and credits in Mathematics and a pass in English at Sijil Pelajaran Malaysia (SPM) level; OR
-
A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid, (good) and credits in Mathematics and a pass in English at SPM level; OR
-
A Diploma in accounting or related field, or its equivalent with a minimum Cumulative Grade Point Average (CGPA) of 2.50, and credits in Mathematics and a pass in English at SPM level; OR
-
Matriculation/Foundation qualification or its equivalent with a minimum CGPA of 2.50, and credits in Mathematics and a pass in English at SPM level.
English Requirement for International Student
-
MUET Band 3 OR Equivalent to
-
CEFR (Low B2)
-
IELTS 5.5 OR
-
TOEFL Ibt 46 OR
-
TOEFL Essentials (Online) 8 OR
-
Pearson Test of English 51 OR
-
Cambridge English Qualifications and Tests OR
-
– B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency 160
-
– Linguaskill Online 160
-
– Occupation English Test (OET) 200
-
ELS (Certified Intensive English Programme Level) 108
Bachelor of Science (Honours)
Accounting and Finance
JPT/BPP (N/0488/6/0001) 05/27, MQA/PA 15479
Overview:
Bachelor of Science (Hons) Accounting and Finance is one of our home-grown program in the Accountancy field. It is designed to prepare students with the competencies that are functional, personal and provides a road business perspective relating the needs of the business organisations in every sectors. This program will be equipped with critical thinking, analytical, as well as problem-solving skills with entrepreneurial, ethics, professional skills needed to succeed in todayís dynamics and ever-evolving business world. This program opens a vast opportunity to students to enhance the necessary skills in accountancy profession that enable both; progression and exemption to accounting qualifications offered by recognised professional accounting bodies in global.
Student obtained this qualification will be able to manage a business or organisation prominently on financial performance and equity management aspects. This program is also industry-relevant with key areas of focus comprising corporate reporting, financial control, audit engagement, treasure, performance management, regulatory compliance and professional ethics. Graduates will be able to become entrepreneurs as well as accountants with the leadership skills and the fundamental knowledge skills required in the current era, for an accounting career in industry and commerce, both in the public and private sectors.
.
Duration: Full Time: 3 years | Part Time: 5
Intake: January, May, September
The Subjects

Semester 1
-
Academic Skill
-
Business Statistics
-
Principles of Microeconomics
-
Business Mathematics
-
Financial Accounting and Reporting I
-
Accounting Information System
-
English For Academic Purposes
Semester 2
-
Hubungan Etnik/ Pengajian Malaysia 3*
-
Principles of Macroeconomics
-
Financial Management
-
Management Accounting I
-
Financial Accounting and Reporting II
-
Taxation 1
-
Business Communication
Semester 3 (Short)
-
Tamadun Islam & Tamadun Asia / B.Melayu Komunikasi 2*
-
Entrpreneurship
-
Business Law
Semester 1
-
Introduction to FinTech
-
Financial Accounting and Reporting III
-
Management Accounting II
-
Audit 1
-
Introduction to Financial Intelligence
-
Corporate Finance
Semester 2
-
Taxation 2
-
Security Analysis and Portfolio Management
-
Financial Market and Institution
-
Audit II
-
Financial Accounting and Reporting IV
-
Business Ethics and Corporate Governance
Semester 3
-
Co-Curriculum
-
Intermediate Financial Intelligence
-
Electives Courses
Semester 1
-
Investment Analysis
-
Financial Derivatives
-
Electives Courses
-
Electives Courses
-
Electives Courses
Semester 2
-
Industrial Training
Entry requirements
-
Malaysian University English Test (MUET) Band 2 and :
-
A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum Grade C+ (GP 2.33) in any two subjects and credits in Mathematics and a pass in English at Sijil Pelajaran Malaysia (SPM) level; OR
-
A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid, (good) and credits in Mathematics and a pass in English at SPM level; OR
-
A Diploma in Accounting or related field with a minimum CGPA of 2.50, and credits in Mathematics and a pass in English at SPM level; OR
-
Matriculation/Foundation qualification with a minimum CGPA of 2.50, and credits in Mathematics and a pass in English at SPM level ; OR
-
Any other equivalent qualification recognised by the Malaysian Government.
English Requirement for International Student
• MUET Band 3 OR Equivalent to
• CEFR (Low B2)
• IELTS 5.5 OR
• TOEFL Ibt 46 OR
• TOEFL Essentials (Online) 8 OR
• Pearson Test of English 51 OR
• Cambridge English Qualifications and Tests OR
– B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency 160
– Linguaskill Online 160
– Occupation English Test (OET) 200
• ELS (Certified Intensive English Programme Level) 108
Overview
Bachelor of Financial Intelligence, this is one of our Home-Grown conventional Program. It studies how to gather information about the financial affairs on entities or individuals, to understand their nature and capabilities and predict their intentions. It is understanding how someone makes, manages and invests money. Financial intelligence can be broken down into two main areas, data collection and financial analysis. One of the purposes of financial intelligence is to identify financial transactions that may involve tax evasion, money laundering or some other criminal activity.
As a Bachelor of Financial Intelligence graduate, he or she will be able to work in Financial Intelligence Unit Department in any sector, Financial Analytics Associate, Financial Crimes Investigator, Financial Research Analyst, Manager, Financial Planning & Analysis, Due Diligence Researcher, Lead Customer Due Diligence Research/ Investigations, Remote Anti-Financial Crime (AFC) AML – Model Development, etc.
.
Duration: Full Time: 3 years | Part Time: 5 years
Intake: January, May, September
The Subjects
Bachelor of Financial Intelligence (Honours)

JPT/BPP (N/0412/6/0002) 05/27, MQA/PA 15692
Semester 1
-
Falsafah dan Isu Semasa (MPU 1)
-
Penghayatan Etika dan Peradaban (MPU 1)
-
B.Melayu Komunikasi 2* (MPU 1)
-
Business Statistics
-
Principles of Microeconomics
-
Business Mathematics
-
Financial Accounting and Reporting
Semester 2
-
Entrepreneurship (MPU 2)
-
Principles of Macroeconomics
-
Financial Market and Institution
-
Principles of Management
-
Accounting Information System
-
Introduction to FinTech
Semester 3 (Short)
-
Hubungan Etnik (MPU 3)
-
Business Communication
-
Financial Management
Semester 1
-
Elective
-
The Passage of Life in Financial Intelligence
-
Advanced Financial Intelligence
-
Risk Management
-
Innovative Sources of Financing
Semester 2
-
Insurance and Estate Planning
-
Elective
-
Elective
Semester 3 (Short)
-
Industrial Training
Semester 1
-
Co-Curiculum (MPU 4)
-
Business Law
-
Current Issue in Finance
-
Financial Analysis
-
Cloud Computing
-
Introduction Financial Intelligence
-
Blockchain and Cryptocurrency
Semester 2
-
Business Ethics and Corporate Governance
-
Corporate Finance
-
Cyber Security
-
Investment Analysis
-
Intermediate Financial Intelligence
Semester 3
-
Financial Derivatives
-
Elective
-
International Finance
Entry requirements
-
Pass Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum Grade C+ (GP 2.33) in any 2 subjects and pass
Sijil Pelajaran Malaysia (SPM) ( or any equivalent qualification with credit in Mathematics and pass in English; or -
Pass Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid and pass SPM (or any equivalent qualification) with credit in Mathematics and pass in English; or
-
Matriculation /Foundation qualification with a minimum CGPA of 2.50 out of 4.00, and pass SPM (or any equivalent qualification) with credit in Mathematics and pass in English; or
-
Any qualification equivalent to Diploma inf Finance, Banking, Insurance or related filed (Level 4 Malaysian Qualifications Framework, MQF) with a minimum CGPA of 2.50 out of 4.00; or
-
Other relevant qualification recognised by Malaysian Government.
English Requirement for International Student
-
MUET Band 3 OR Equivalent to
-
CEFR (Low B2)
-
IELTS 5.5 OR
-
TOEFL Ibt 46 OR
-
TOEFL Essentials (Online) 8 OR
-
Pearson Test of English 51 OR
-
Cambridge English Qualifications and Tests OR
-
– B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency 160
-
– Linguaskill Online 160
-
– Occupation English Test (OET) 200
-
ELS (Certified Intensive English Programme Level) 108
Overview
Bachelor of Arts in Media Technology is one of our home-grown conventional program in Audio Visual and Media Production field of study. It encompasses various teaching and learning methods such as Lecture, Tutorial, Lab Practical, Project and Industrial Training.
It is designed to provide learners an in-depth knowledge of Media Technology concepts, principles and technologies with required skills to work in Audio Visual and Media Production industry.
Student enrolled to this program will be able to enhance their career development as Advertising & Promotions Manager, Audio & Video Equipment Technician, Broadcast Technician, or Broadcast Engineer, Camera Operator, Desktop Publisher, Film & Video Editor, News Editor or Videographer, Graphic designer, Composer Design, etc.
Upon completion of this program of study, graduates will be able demonstrate their ability to combine technical knowledge, critical thinking, digital, communication, analytical, and leadership skills to produce a personal achievement portfolio in the field worldwide.
.
Duration: Full Time: 3 years | Part Time: 4 years
Intake: January, May, September
The Subjects
Bachelor of Arts in Media Technology

JPT/BPP (N/213/6/0359) 09/28, MQA/PA14835
Semester 1
-
Communications for Media Studies
-
Writing Principles
-
Illustration
-
Design and Composition Fundamentals
-
English Proficiency
-
Hubungan Etnik
Semester 2
-
Organizational Communications
-
Visual Communication
-
Desktop Publishing
-
Digital Imaging
-
Tamadun Islam dan Tamadun Asia
Semester 3
-
Information Design
-
Multimedia Design and Development
-
Entrepreneurship
Semester 1
-
Factual Storytelling
-
Film Making
-
Writing For The Screen
-
Cinematography And Lighting
-
Writing Strategies
Semester 2
-
Location Sound and Post Audio
-
Production
-
Directing For The Screen
-
Editing
-
Thesis
Semester 3
-
Industrial Training
Semester 1
-
Photojournalism Fundamentals
-
Social Media Strategies
-
Research Methodology
-
Media and Communication Law
-
Bahasan Kebangsaan A/B
-
Photography
Semester 2
-
Online Content Management
-
Technology for Production
-
Production Management
-
Digital Production Strategies
-
Design Thinking for Deision Makers
Semester 3
-
Production Tools
-
Project Management
-
Media Relations
Entry requirements
Malaysian University English Test (MUET) Band 2 and :
-
A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum of Grade C (GP 2.00) in any two (2) subjects; OR
-
A Certificate in Matriculation or Foundation with a minimum CGPA of 2.00; OR
-
A recognised Creative Multimedia Technology Diploma (Level 4, Malaysian Qualifications Framework [MED with a
minimum CGPA of 2.50 (Candidate with CGPA between 2.00 and 2.50 may be admitted subject to internal assessment
process); OR -
A Diploma Kemahiran Malaysia (DKM) I Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional
Malaysia (DVM) subjected to HEP Senate /Academic Board’s approval*; OR -
A pass in DKM / DLKM / DVM with a minimum CGPA of 2.00 and at least have two (2) years working experience in
a related discipline; OR -
Other relevant equivalent qualifications recognised by the Malaysian Government. AND
Pass an interview OR submission of student’s portfolio determined by the HEP as required.
English Requirement for International Student
-
MUET Band 3 OR Equivalent to
-
CEFR (Low B2)
-
IELTS 5.5 OR
-
TOEFL Ibt 46 OR
-
TOEFL Essentials (Online) 8 OR
-
Pearson Test of English 51 OR
-
Cambridge English Qualifications and Tests OR
– B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency 160
– Linguaskill Online 160
– Occupation English Test (OET) 200 -
ELS (Certified Intensive English Programme Level) 108